5 Simple Steps to Be a Media Star

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This series of articles are focused on how to become known as an expert. Today we will focus on how to gain media attention.

Dale Carnegie said in his famous book – How To Win Friends and Influence People, “babies cry for and grown men die for”. We all want attention and recognition. We seek media attention to get our name splashed in newspapers, radio and TV. Not only is it something we personally want but it is also a great strategy to gain expert status and get clients.

I have been written up in print, interviewed on radio and TV. Did you know one appearance on TV can catapult you into fame and launch your career into the stratosphere? Fawn Germer, who I recently hear speak, was featured on Oprah. She has leveraged it to the hilt. We all know what can happen if you are seen on The Oprah Show. Businesses become hugely successful and a million books are sold! Dr. Phil and Dr. OZ started as guests on The Oprah Show. Now they have their own shows.

So how do you get attention of the media?

Here are 5 simple strategies:

  1. Find an angle that will appeal to the media: It is quite easy to look up what current stories are already being covered in the media. Just find an angle to latch on to the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or newsworthy about your profession?
  2. Prepare you story: Once you know the angle, create a pitch that is easy for you to communicate. Human interest stories are featured all the time. Pick a struggle and how you or a client overcame that struggle.
  3. Get a list of reporters: Today it is easier to find reporters on the internet. Social media has made reporters and journalists much more accessible. Pick the target market you want to focus on and find the reporters who cover such stories.
  4. Call or email them: Depending on the information you have and how timely it is, you can just pick up the phone and call the reporter. Make sure you are aware of simple protocols. TV, radio and print media – all have different strategies in collecting and sharing information. Pay attention to when and how you should approach the media.
  5. Build a relationship: I consistently write comments to the reporters. You will be amazed how many of them will reply back. Make it a habit to communicate with them so you can be recognized. Today the media is required to build a following and be in touch with their audience.

These simple and effective strategies will help you start moving towards being a media star.

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The Indian Media Fraternity

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The Indian media fraternity comprises of several components. These include newspapers, magazines, tabloids, TV, radio and the internet. Of late, internet has witnessed the most amounts of investments and is being called the sunrise sector of Indian media. Today, almost all news can be got instantly from the internet as and when they happen. News in India is mostly made up of the day to day happenings of the Indian community as well as all over the world.

Indian media has existed in the country ever since the 18th century. Radio was first introduced by the British and news broadcast stared started almost immediately. Notable Indian luminaries contributed to the growth of Indian radio and this important component of Indian media has been around for almost a century now.

A recent study on the media of India has revealed that over a 100 million daily newspapers were bought in the country. This has made India the second largest newspaper market in the world. In fact, the Indian news industry has grown hugely over the last decade. This is partly because of the fact that TV has made huge inroads in the house of the average Indian. There are more than 1400 companies in the country today that’s making TV sets. This, on its part, has made India the fourth largest TV market. This is mostly stemmed from the fact that the Indian media operates in country that has a huge population. Besides the print and electronic media, internet has gained immense ground, as already said, and has reached almost every nook and corner of the country. Online news has emerged as a quick and efficient method of catering news in the Indian media industry.

Like most other countries, news in Indian media is almost instantaneously catered to the audience via the TV channels. This enables the media of India to reach out to the largest possible audience at one go.

Another important facet of the media of India is the publication of vernacular newspapers. India has linguistic states and each state has several vernacular newspapers catering news, views, information and opinion of local and regional interest to people of that particular state. Many states have their local English dailies as well that mostly caters to the urban and the semi-urban class.

Since the early and the mid-1990s, radio in India has been mostly powered by the FM channels. The FM transmissions transformed the radio from a fading media to a really vibrant one. The FM transmission is mostly entertainment oriented although the government-run stations broadcasts news and information of social importance.

It can be said sans any doubt that the media of India would take a quantum leap in the coming years powered by the internet and TV.

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Buy a Flat Screen Television Stand

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It’s no secret that technology has been evolving at an alarming rate and that makes flat screen televisions more available at discount prices. Therefore as prices of televisions come down the market for flat screen TV stands goes up. The sized of flat screens as of late keep getting bigger and that requires a television stand that can accommodate such a large TV. Another factor to consider is how much storage they can house in you entertainment center. if you are like me you have a rapidly growing collection of media including DVD, CD and gaming products. This has to be a main requirement for buying, Media storage.

Since the onslaught of Blu-ray and DVD movies, we as consumers have to find a way to store all of this equipment preferably in the same place we house our television, TV Stands! So the thing to do is find the right flat screen television stand that will not only hold my   TV  and  media  collection but also my gaming devices, Blu-ray player and audio players for my speakers. To accommodate all of this I need storage shelves, drawers and perhaps a media storage cabinet to handle and incorporate it all.

One of the best ways to go about finding the right TV stand is by going to your local HH gregg or Best Buy to see what they stock and if it will fit your budget and home decor. You want to somewhat match your Television stand with your flat panel TV. They come in all sorts of wood finishes or if you prefer a more contemporary look you can go with metal or glass. Be sure to check reviews and prices to be sure that you are getting the best value for your money. I always check online to see if I can get a better deal and most of the time I can. Places like eBay and Amazon always have a great selection.

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Media Exposure Is Marketing Gold – If You Know How to Use It

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At a glance:

  • Implicit media endorsements make you stand out from the competition.
  • It’s not advertising; it’s building credibility.
  • Maximize your exposure by posting it on your Web site and sharing it via social media.

A colleague of mine, who’s a former newspaper reporter, tells a story about a savvy attorney she knew. He’d tip her off whenever he had a particularly juicy case if she promised to include his name alongside that of his client in her story. Whether he won the case or lost it, people remembered his name and associated him with high-profile cases. He’d figured out that having his name in the paper bought him something no amount of advertising could: credibility.

For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.”

Let me explain. Thanks to the Internet, you and every competitor you have, big or small, have the same chance to reach your potential consumers. So, what makes one business, one product or book more appealing than another? It’s endorsements from the media that make you stand out. Let’s face it – if USA Today has chosen to review your book, or refer to it in an article, it gives reason to believe there’s something special about it. If a doctor is quoted in the news about solutions to a particular health issue you’re dealing with – your instinct will be to check out him and his product first, because the media must consider him an authority to have quoted him.

When the media recognizes that you have something important to say, you gain credibility. This is the marketing gold I’m referring to: the endorsements from TV and radio show hosts, the editorial coverage in newspapers and magazines – and now, bloggers, news Web sites and followers on social media too. All these forms of recognition give others confidence you’re as good as you say you are. But, it’s upon you to use this “gold” as a critical part of your marketing to let people know these endorsements exist.

The return on investment usually isn’t immediate, which can be frustrating to people who expect a surge in business or a spike in sales with every media interview. That used to happen more often in the old days – I’m talking way back in the ’90s – when a radio talk show host might chat with you for 30 or 60 minutes and newspapers had twice as many pages to fill. It became apparent that when a client’s message clearly addressed an urgent public problem, along with their expertise and solution-oriented content, they could hit the jackpot.

From January to April, an IRS expert who spoke of resolutions to IRS problems or gave on-air tips on how to prevent IRS abuses would always see a huge jump in book sales. Or, the health expert, who got on the air during flu season and explained why his health program would make them feel better faster would sell a ton of product.

But the old days are gone and here we are in 2012. Today’s talk radio interviews are brief – 7 to 10 minutes in the larger markets – and newspapers have no space for full feature stories on interesting entrepreneurs and writers. There are far fewer opportunities to grab an audience for a significant length of time.

So how do you grow your investment in PR? Marketing your media exposure is a strategy that pays big dividends over time – but requires an effort from you.

  • Your Web site should prominently display your endorsements: “As seen on CBS,” “featured in the Louisville Gazette,” “heard on WFLA radio.”
  • Don’t forget to mention the media coverage to your Twitter followers and Facebook fans, too. The third-party endorsement will help you build more contacts, because people like knowing who the experts are and following them.
  • Use the media you’ve obtained to help you gain more TV, radio and print exposure. It serves as credibility for journalists as well and they will be more likely to want to interview you if you’ve already been vetted by other media professionals.
  • Let your personality shine online and respond to journalists and followers alike with interesting commentary and insights – not pleas to buy your book or product.

Yes, it takes work, a strong theme and a message that resonates. But if you invest wisely, you’ll grow rich in marketing gold.

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A Big Household Needs a Big Dwelling

You may be a kind of people who simply treasures infants, plus which continually wished for a large family. When you fell in love, it turned out to be with a gentleman who sensed the same, and which himself got their start in a bigger than typical family. Currently being partnered has long been splendid, plus you’ve got also been blessed with many children, and also you could not possibly be more happy except for one thing: you would like more space. Kids generally have lots of “stuff,” including baseballs, basketballs, trucks, cars and trucks, rag dolls, personal computers, board games, and so forth. Consequently, your personal heart’s desire shall be allowed to obtain a large house with land, someplace where by generally there will be sufficient room or space for the whole family. A possible problem is always that big family members additionally mean large costs, therefore in order to accomplish your own aspiration, it will be necessary for an individual to discover a good cheap home for sale. This certainly seriously isn’t significant a challenge as it may look, however, provided that you might be in a position to place yourself as well as the teenagers to work and utilize a certain amount of elbow grease. There are numerous houses accessible that originate from a generation (as well as two) back, and also that contain room enough, but which need just a little beautifying. If you can provide this, you should have little difficulty acquiring what you need.

Ideas an Instant Sale

People could get as much as 30% higher selling price for untenanted property! In general, you get up to thirty higher price tag for your home if it is untenanted. For that reason, you ought to, for example, not allow the leasing of your house. Doing so can make the house more profitable to sell. What should you consider when marketing rental residence? In some cases, you do have a duty to share with your renter when you market your property. Read Full Article below.

Just what exactly is the right judgement when you need to offer: self-marketing or seek the services of an agent? Many people miscalculate the truth that the effective sale of the property or home is extremely time consuming and specialized understanding. Do you have plenty of time and experience to carry out a comprehensive research of the market value of your property’s typical costs in the district? Have you mastered the ability of negotiating?

If you would like to offer your home in a market together with few gives and popular, you can accomplish this without a broker and with a good sales price. However , if you want to market your house quickly, a good real estate adviser might help sell your house or apartment easily and efficiently. A great broker will certainly guide you via all relevant activities, which includes an appropriate revenue process. With regard to a lot more on home rentals, contact your local adviser.

Make Your Property Buying Approach Less Complicated

When you’re trying to find a new house to buy, there’s a lot which can go into the entire practice. A couple of ways you can help make that process much easier and faster are by always being completely ready and working with a real estate professional.

To prepare to obtain a property you will wish to identify your budget as well as your requirements. You can determine your spending budget by simply meeting with a mortgage broker. Picking out just what you may need can be somewhat harder, however you could make sure it is easier when composing short lists of precisely what you would like and what you wouldn’t like in a brand new home. You can also utilize your current property and the points why you are moving to actually offer you a handful of suggestions. Once you’re prepared, you can utilize a real estate agent. They’re going to be able to do all of the tasks for you personally. They are going to make use of your short lists along with your spending budget to discover the right home to suit your needs. After they discover a few you might be fascinated with, they are able to take you to view them all to see if you would like to buy one of the ones they chose.

If you want to know more with regards to obtaining a house or how you can be ready, it is possible to check out a helpful site once you Visit This Link. After that, you can start getting ready to obtain your brand new home.

Meeting the Needs of Your own Kids in their Teens

In case your family group features teenagers, the new home search is likely to be an entertaining undertaking. Except if they all, in fact, harmonize extraordinarily effectively, being sure each son or daughter possesses his or her own space is vital to successfully maintaining the serenity inside your family. That likewise gives them a place to retreat from when they desire to be in isolation. People of this particular generation are infamous for wanting a good amount of time to be by themselves, and granting them all this will help to be sure that all their wishes happen to be suited. Washrooms will be yet another scenario. It can be difficult to find a home offering adequate lavatories for a lot of household to have one of their own, even so, you undoubtedly want to have enough to go around. In the event that one of your teens will probably be going to the university or out and about towards the rest of the world within the next year or two, you could consider choosing a setup having a whole living area above the car port. This will give she or he the perfect time to experience everyday life in this fashion without having to be too far apart from the parents. Whilst the expertise in handling his own spot, staying liable for stocking his very own modest fridge freezer along with working on her own laundry should ready the teen for what is on the horizon, it will provide other sorts of positive aspects. It may help grow his / her self-confidence dramatically. At the same time, it assists to improve your certainty as a parent to see your teen is in a position to deal with these types of tasks after he starts out living alone. Take a few minutes for you to visit this web-site to find out which residences interest you.

Is Investing In Rental Homes Right Right Now?

Although many various other assets are extremely volatile, housing is in fact one that is producing people lots of money. It is necessary to choose meticulously when purchasing a property with the goal of letting it to renters. a property investor has to look at the motives somebody might choose to lease instead of buy their very own property. A lot more people are renting today because it makes it easier to transfer should they have a much better occupation or further their training. Successful letting property is situated nearby the locations transient men and women operate and go to school. The most suitable residences call for a lot more rent payments and present the owner a better return on their investment. A letting agent can help a potential entrepreneur pick the right properties when it comes to letting to allow them to locate fairly easily residents in addition to boost their riches. The Internet is an excellent place to start this sort of research. Potential traders can easily browse around this web-site to find out more about renting property and determine if now’s the proper opportunity to start off this type of business venture. Some people are building a great living as landlords and renting services can even help with the administrative aspects of rental houses in addition to ensure the tenants’ rent money is gathered each month.

Local Estate Agents are Actually Well Worth the Funds

People need somewhere to live on. Buying a house will come in close to theextreme top regarding the wish record for a great many. Additionally, it rates fairly high up on many’s list of financial anxieties. It’s a major achievement in someone’s life that frequently gets pressed out out of worry. You do not have to ever let anxiety make you stay apart from your very own ideal home. You just need to become smart concerning this and seek the knowledge of your real estate representative. They’re able to assist you to navigate the seas of your residential marketplace and locate a house which is well suited for a person and that you could comfortably find the money for. Even if getting isn’t in the question for the moment, an house adviser may help you discover a dwelling to hire as well as lease that happens to be within your means but not a strain on your own budget.

Many individuals wait to utilize an house professional just considering they are going to save money without needing to pay out an realtor’s fee. Precisely what you could possibly spend with no knowledge of a reliable and trustworthy professional might be far more than his or her charge. They’re trained in all of the basics – from discussing a much better interest rate to including the devices with the contract. This specific useful link may help guide you as you start the hunt for properties along with an agent to assist you. You should understand that the particular broker’s reputation will be at stake with every consumer they represent. They are certainly not in the market to exploit a prospective property owner.

When you use a broker within your residence pursuit, you might be hiring a huge volume of data. This Website can show a person the best way a real estate agent can assist you obtain the home of your dreams. Simply click here for more information and you’ll be a pace closer to putting the actual key inside the door and also bridging the edge within your new residence. Feel free to make use of an real estate broker when looking for a brand new residence. They are the method of getting exactly what you want for a rate that won’t have you eating out of a can for many years.